Reeling in Stories, Craft, and Adventure
For decades, we’ve shared our passion for fishing through handcrafted lures, unforgettable adventures, and stories from the water. From guiding trips on the Un-Reel to crafting gear that anglers trust, our journey is all about celebrating Australia’s fishing culture.
Decades of Fishing and Craftsmanship
For decades, Jim (Jimbo) Lee has been living and breathing fishing. Guiding out of the Un-Reel, he’s had his fair share of adventures, many of which he’s shared in Fish and Boat.
Along the way, he’s also been crafting handcrafted lures designed for all kinds of tropical and subtropical fishing. Jimbo’s love for the water and his knack for creating quality gear have made him a name that anglers trust.
Take everything as it comes - it’s usually only rods and reels that get broken, not arms and legs!
A Love for Aussie Fishing and the Outdoors
We’re all about the Aussie fishing lifestyle, getting out on the water, chasing the next catch, and soaking up the great outdoors. Whether it’s tropical rivers or estuary flats, fishing is more than just a hobby, it’s a way of life. We’re proud to celebrate Australia’s fishing culture and the adventures that come with it.
